If you want to succeed online, you need to have a list. This is the basic foundation of Internet Marketing. This concept is understood by most people. Most people that want to make money online have heard that they will not make any without a list. There is a little truth in this tidbit of information. If you’re looking to make money online, e-mailing your list is the way to go. Sure you’ll make a few sales through your website but you’ll make more through the emails that you send out. Hopefully you understand that e-mail marketing is much more than sending a link to your list for them to purchase your product.
Building an e-mail marketing foundation has to do with putting important information into one e-mail that you send out to your list. Sometimes people will send out multiple e-mails promoting a product that they want to sell. It is possible that the people that have subscribed to your ezine also receive many other e-mails everyday. You’ll actually help your subscriber by sending everything at once in one e-mail; this helps them save time by not having to sift through other e-mails to figure out what you have to sell them. If you must send a series of e-mails, the first one should have most of the information.
Quality instead of quantity – have you heard of this expression? Your list, your subscribers, is what this certainly pertains to. Some people might tell you that the bigger your email list, the more likely you will be to turn a profit because you are selling to more people. This actually is, in some ways, a true statement. The truth of the matter is that a small loyal list will make you more cash than a large one because it is so differentiated. It is more likely that your smaller list will be more profitable than the larger one.
That makes it easier to compose your emails and to feel like the time you spend on your email marketing is worth it.
You need to work incredibly hard to gain your list’s trust as well as to keep it once they have given it to you. The best way to do this is by promoting only the things that you know are worth being promoted. Try out everything before you tell other people to try it. After all, you wouldn’t tell your friends to buy something if you didn’t know it was worth it, would you? You wouldn’t! What, then, makes you think it’s okay to do that to the people on your opt-in list? The fastest way to kill the faith of your list and to alienate your opt-ins is to recommend or sell a product you know isn’t worth it. After you lose the trust of your email list recipients you probably won’t ever be able to get it back. So many things matter when you want the foundation of your email marketing efforts to be strong. Regardless of how much money you want to earn, a strong foundation is a necessary part of this e-mail building strategy. You will definitely face failure, if not rejection, if you do not have a good foundation set into place. In order to be successful, use the tips in this article to build your foundation – do this and you will have success!
